Editor's letter

Welcome to the new-look, digital-only Sportcal Insight magazine.

The biggest FIBA World Cup has just finished in the world’s most populous nation. Prior to the tournament, we spoke with Andrea Zagklis, secretary general of basketball’s governing body, about the value of partnerships when growing a sport.

Steve Elworthy, managing director of the 2019 Cricket World Cup, provides a fascinating insight into how to devise a strategy to sell tickets for major sporting event.

Elsewhere, Sportcal’s Sponsorship and Events analysts dig into the details of one of sport’s biggest spenders, Emirates, and dive into rugby audiences worldwide.

I hope you enjoy the issue.